I saw this great article on Mashable this morning. It pretty much sums up where my school (and I think many others) is and where we're moving to. Even last year Facebook was blocked on our network, now it isn't and many classes (especially foreign language) are using it as a part of instruction/enrichment.
I think the part of this article that deals with teachers and other professionals in education embracing social media is a great way to lead into teaching students about digital citizenship. It seems all too often that students think they are completely anonymous online, and make bad choices. Once people are taught how to act online, it becomes a much more usable medium for learning.
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